The post How to Market after Piano Tuning School appeared first on Piano Technician Academy. As always, “stay tuned” for more posts from The Piano Technician Academy! If you have any questions about our piano tuning school, please feel free to contact me at the email below. Her and her referrals are now part of my rotation and it was all because I made an attempt to fix her problem and make her happy! The next week, I got two referrals from her and have since been back to her house many times. The client was extremely pleased and very grateful that I came out free of charge to fix something she broke. After getting there I noticed that the pedal was jammed up (from a bad moving job) so I was able to fix the problem right away. Given that the house was about 45 minutes from our shop, I was to excited to make the journey but I could tell she was very upset and I knew it was best to at least try to make it right. The tuner who did the work was unable to return to her house to figure out the problem so the responsibility fell to me. One time I had a client who insisted there was some sort of “ringing” after one of our tuners tuned her piano. Ask any piano tuner and they will tell you, pleasing everybody is almost impossible but making an attempt is always important. Referrals are one of the most important part of our marketing plan. Like I said above, this information is covered in out piano tuning course.Īnother thing most piano owners do when they notice their piano is out of tune, is they ask their friends and family who they use. This involves following googles requirements and creating a google plus account. For this reason it is very important to get on the top of googles search results. While Yellow Pages results also come up in google searches, they are often lower on the list. While Yellow Pages does have an online directory (and a pretty good one), most people use major search engines to find their service professionals. Over the last 4 years, Yellow Pages has gone from printing 13 billion directories a year to 8 billion a year and one of their main “partners” filed for Chapter 11 just a couple years ago… This change is very important for us to note. They typically are “computer savvy” and search for service professionals online. Most piano owners these days are families with children taking lessons, or life long piano players. Target Audience- The Piano Owners in Our City Before we go on, please be aware that lesson ten in our piano tuning course covers this topic in more detail and provides links and resources to help you get started. This means knowing our target audience – the piano owners in our city. We as piano tuners need to know how to market our services in an effective way if we expect to get any piano tuning clients. Like I said in my previous post, owning a piano tuning business requires a lot more than knowing how to tune a piano. Nevertheless, a career as a piano tuner can be one of the most rewarding.A while back I had a student tell me that they were havingtrouble getting piano tunings.They had not finished the course yet but wanted to get a few piano tunings under their belt (at a very discounted) price but nobody was calling them after they put a few flyers up at a local Starbucks. Training the ear to hear the ‘beats’, an essential skill, takes time and a great deal of patience a virtue which, along with a certain practical ability, applicants must have in abundance. This is the commitment which most good, qualified tuner / technicians have made and truly there are no short cuts. There are three centres of learning in the UK London, Newark, and Hereford which for most people will probably mean leaving home to study for two or three years. Learning to tune pianos is very similar to learning to play the piano in that it is possible to learn some of the basics on your own, from a book or by a correspondence course but, no matter how well motivated you may be, there is no substitute for having a qualified teacher on hand to show you what to do, where you might be going wrong, and how best to progress. Registered Piano Technicians (RPT) are members of the Piano Technicians Guild and have to go through a course to earn the RPT designation. Are you a Musician/Performer or are you just looking for a career in the Music Business I am a musician or performer I just want to work in the music business 2. How do I go about becoming a piano tuner?ĭetails of college courses are available on the Pianoforte Tuners’ Association website.
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